THE ALGAM
ASHDOWN STORY
Ashdown Engineering Team Establishes Algam Ashdown in the United Kingdom.
Following a decades-long friendship with the Garnier family, Ashdown the team being amplification specialist, have established Algam Ashdown, the British arm of the highly successful pan-European music products and event technology distribution company.
Along with Ashdown Engineering, UK dealers will now have access to a full range of Algam brands, including Lâg guitars, currently the best-selling acoustic guitar line in France, as well as SML Paris, renowned for its wind instruments, Yellow Cable & Parts, and Tobago gig bags.
Starting in September 2024, Algam Ashdown will be headed by Dan Gooday as Managing Director, with Chris Bates leading sales and new sales appointments on the road in the North and South of the country. They will be supported by Joe Branton and Georgina Tanswell-Lowe in the office, forming a team familiar to current Ashdown UK customers. Mark Gooday will serve as Founder, with Benjamin Garnier from Algam in France also on the board.
In addition to the music brands, the UK team is excited to develop new marketings for Algam's innovative range of lighting products "Algam Lighting", beginning with a booth at the PLASA Show in London.
"Alongside Ashdown Engineering, Algam Ashdown provides a great opportunity to diversify and develop our offering in the UK market," comments Dan Gooday. " The fantastic product line in the Algam portfolio deserve proper representation here, with the same high values and support levels we apply to Ashdown distribution. Having known the Garnier family for most of my working life, it also represents an opportunity to work alongside some great people and build something special together."
Speaking on behalf of Algam, President Gérard Garnier says, "LET'S FLY HIGHER TOGETHER! Time has been running since the old days of Trace Elliot when Mark and I enjoyed a very pleasant relationship in France. Finally, the time has come to work together again.
But this time, on a much more serious basis: we are both lucky to have our sons, Dan Gooday and Benjamin Garnier, to give us a great future in the UK, by mixing distribution and manufacturing. Ashdown has god beautiful wings; there was just a need for a great engine to fly higher!
Algam, with its pan-European organisation, 600 employees, and 250 million Euro turnover, will certainly be that engine."